Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.